Digital

We develop strategies to maximize the digital opportunity in healthcare.

Our approach to digital strategy and execution is guided by deep industry expertise. We look “below the surface” to uncover insights not available with standard approaches.

Digital Strategy

Digital Landscape Review: In-depth research and analysis to understand where you are, where your competitors are, and potential gaps in the digital ecosystem. Digital Roadmaps: Strategic and tactical planning for developing commercial and precommercial omnichannel presence.

Omnichannel Presence

We plan, deploy and manage campaigns that influence the behavior and actions of patients and HCPs.
  • Paid and Organic Search
  • Paid and Organic Social Media
  • HCP Media Platforms
  • Programmatic Media
  • EHR Media
  • Email Marketing and Automation
  • CRM
  • Webinars/Podcasts

Analytics & Measurement

Bespoke analysis, unbiased campaign reporting, and optimization using digital data and benchmarking.
  • Analytics strategy and planning
  • Custom dashboards
  • Monthly reporting and insights
  • Social Listening
  • NPI level reporting*
  • Real-time website performance
  • Creative development support
  • Lead generation funnel optimization

Data Products

Leverage digital data to help find patients and generate business opportunities

  • Benchmark your results against 19 million users in rare disease
  • Data integration with internal BI and CI teams
  • Real-time lead finding tools for field teams
  • Integrate provider prescribing patterns and digital footprints to deliver real-time insights

learn more

Contact us to learn more about how we can help you win as the market continues to evolve.

Join the digital team

meet the digital team

Ankita brings meaningful, data-driven engagements to our clients across the rare healthcare landscape. She has 4+ years of experience in health tech product development, commercialization, and launch in B2B and B2C markets. She specializes in product launch strategies and optimizing digital tactics to provide maximum ROI on digital investments. Ankita is passionate about shaping emerging digital trends and leveraging AR/VR to enhance user experience. Ankita holds a master's degree in public health from New York University and business administration from the Indian Institute of Health Research and Management. She currently resides in New Jersey and loves tennis and beat saber.
Ankita Mandwe
Digital Consultant
Ben Zipkin leads Ambit’s Digital practice. With 20 years of experience, he has the subject matter expertise to glean actionable insights from digital data, identify market needs, and develop winning strategies. Ben’s team also provides data analytics that give rapid feedback on the success of innovative digital strategies. He adds a unique toolkit that strengthens Ambit’s strategic offerings as digital becomes increasingly important to successful development and commercialization.
Ben Zipkin
Head of Digital
Cameron Coyan is a multimedia specialist with 10+ years’ experience in all things digital. Specializing in data analytics and reporting, Cameron also excels at SEO, graphic design, and web development. Some of his accomplishments include established the standard for photographing medical products for Cardinal Health's B2B site, creating digital marketing campaigns for dental offices with +300% ROI, and helping to build brands/style guides for multiple clients. With an Electronic Media BA from the University of Cincinnati and certified in all things Google, he is passionate about making the web a more functional place and tracking marketing material to make sure they're performing as intended.
Cameron Coyan
Digital Analyst
Danielle Palmstrom is the Principal and Head of Ambit’s Digital Studio. With over 15 years of experience leading teams focused on branding, customer experience, art direction, and award-winning precision marketing campaigns for consumers, and healthcare providers, Danielle brings a wealth of knowledge to her role at Ambit. A RISD graduate, Danielle began her career as an art director catering to clients spanning fashion, contemporary art institutions, and global brands. In her current role at Ambit, she leverages this diverse experience to help drive innovation in healthcare delivery - from developing intuitive patient portals to creating real-time dashboards. When she’s not working on making healthcare more human, Danielle enjoys fly fishing and mountain biking in her home state of Massachusetts.
Danielle Palstrom

Manager/ OmniChannel Lead

Lauren is a Digital Product Manager with over 20 years of experience in product marketing and management. During her career she has been embedded in strategy, product lifecycle, and understanding client needs. Her experience includes copywriting and editing, marketing email campaign strategies, social media marketing and brand marketing. Lauren is detail oriented with a passion for team and client collaboration and identifying key deadlines and milestones for success. Lauren holds a Master’s of Science in Management from Bridgewater University and is currently pursuing her Master’s in Social Work at Simmons University.
Lauren D'Angelo
Digital Project Manager
Mackenzie comes from a background in hospital and health system marketing. She has experience managing large scale website projects, rare disease marketing and developing actionable insights from data. Mackenzie graduated from the University of Delaware with a BA in Psychology with a focus in Advertising.
Mackenzie snoddy
Digital Consultant