Digital

We develop strategies to maximize the digital opportunity in healthcare.

Our approach to digital strategy and execution is guided by deep industry expertise. We look “below the surface” to uncover insights not available with standard approaches.

Digital Strategy

Digital Landscape Review: In-depth research and analysis to understand where you are, where your competitors are, and potential gaps in the digital ecosystem. Digital Roadmaps: Strategic and tactical planning for developing commercial and precommercial omnichannel presence.

Omnichannel Presence

We plan, deploy and manage campaigns that influence the behavior and actions of patients and HCPs.
  • Paid and organic search
  • Paid and organic social media
  • HCP media platforms
  • Programmatic media
  • EHR media
  • Email marketing and automation
  • CRM
  • Webinars/Podcasts

Analytics & Measurement

Bespoke analysis, unbiased campaign reporting, and optimization using digital data and benchmarking.
  • Analytics strategy and planning
  • Custom dashboards
  • Monthly reporting and insights
  • Social listening
  • NPI level reporting*
  • Real-time website performance
  • Creative development support
  • Lead generation funnel optimization

Data Products

Leverage digital data to help find patients and generate business opportunities

  • Benchmark your results against 19 million users in rare disease
  • Data integration with internal BI and CI teams
  • Real-time lead finding tools for field teams
  • Integrate provider prescribing patterns and digital footprints to deliver real-time insights

learn more

Contact us to learn more about how we can help you win as the market continues to evolve.

Interested in joining the digital team?

learn more about open roles on our careers page

meet the digital team

Adam joins us from Intel, where he utilized AI as an AI/ML Software Marketing Engineer to develop promotional content for Intel's AI tools. As an experienced software engineer, Adam's focus lies in full-stack development, AI, and ML innovation. With strong Python and conversational engineering skills, Adam will collaborate with the Digital Studio and Ambit team to create proprietary tools that generate content for rare disease audiences, enhancing workflow efficiency and driving innovation.
Adam Wolf
AI Creative Technologist
Ankita brings meaningful, data-driven engagements to our clients across the rare healthcare landscape. She has 4+ years of experience in health tech product development, commercialization, and launch in B2B and B2C markets. She specializes in product launch strategies and optimizing digital tactics to provide maximum ROI on digital investments. Ankita is passionate about shaping emerging digital trends and leveraging AR/VR to enhance user experience. Ankita holds a master's degree in public health from New York University and business administration from the Indian Institute of Health Research and Management. She currently resides in New Jersey and loves tennis and beat saber.
Ankita Mandwe
Digital Consultant
Ben Zipkin leads Ambit’s Digital practice. With 20 years of experience, he has the subject matter expertise to glean actionable insights from digital data, identify market needs, and develop winning strategies. Ben’s team also provides data analytics that give rapid feedback on the success of innovative digital strategies. He adds a unique toolkit that strengthens Ambit’s strategic offerings as digital becomes increasingly important to successful development and commercialization.
Ben Zipkin
Head of Digital
Brooke brings almost seven years of marketing experience to the team, with a focus in digital and content marketing, including lead generation, marketing automation, email marketing, and social media marketing. Prior to joining Ambit, Brooke worked in the biotech and publishing industries, serving both B2B and B2C audiences. Brooke holds a BS in Brand Management and Marketing with minor in Business from North Carolina State University. She currently lives in Raleigh, NC with her boyfriend and their German Shepherd mix, Kaiser.
Brooke Sanders

Marketing Manager

Cameron Coyan is a multimedia specialist with 10+ years’ experience in all things digital. Specializing in data analytics and reporting, Cameron also excels at SEO, graphic design, and web development. Some of his accomplishments include established the standard for photographing medical products for Cardinal Health's B2B site, creating digital marketing campaigns for dental offices with +300% ROI, and helping to build brands/style guides for multiple clients. With an Electronic Media BA from the University of Cincinnati and certified in all things Google, he is passionate about making the web a more functional place and tracking marketing material to make sure they're performing as intended.
Cameron Coyan
Digital Analyst
Cody Frankel brings years of experience in Pharma digital marketing, including Client Success, Account Management, Digital Engagement, Media and Advertising, Project Management and Communications. Cody's experience crosses HCP and B2B marketing where he's worked for Digital Pharma SaaS companies Doximity, and Healthcasts for the past 6 years, working with many BIG Pharma companies and all different disease portfolios and specialty areas. Prior to that, he has multiple years of experience working on the agency side for Ogilvy Health and JUICE Pharma where his experience crossed HCP, Consumer and D2C collaborating on many projects for a variety of different disease states. Cody holds a BA from The University of Rhode Island. He was born in Manhattan and raised in Northern New Jersey, currently he lives in New York City with his wife Jackie and their dog Leo.
Cody Frankel

Engagement Director, Digital