FACT SHEET

Taking the guesswork out of patient finding

Biopharma companies are fighting against the clock to find specialty and rare disease patients - resulting in delayed clinical trials and commercial launches that frequently fall short of their goals, depriving those in need of life-changing therapies.

Patient Activate simplifies the process, providing a complete, compliant solution for finding and activating specialty and rare disease patients. Our data-driven approach to mapping the patient journey enables us to effortlessly direct patients and caregivers to our opt-in platform where our skilled Ambit Guides navigate every step of the diagnostic journey – seamlessly transitioning qualified, opted-in patients to Biopharma CROs for clinical trials or Patient Services for approved therapies.

HOW IT WORKS

Unlike other direct-to-patient programs, Patient Activate goes beyond simply driving potential patients to an informational website. Ambit's tailored, data-driven digital marketing system and team of Ambit Guides efficiently steer hard-to-find patients through the diagnostic journey and compliantly hand off qualified and consented patients to our biopharma partners.

Advanced targeting

A deep dive into digital landscapes pinpoints key intervention points, while hyper-targeted ads and long-tail keywords, ensure effective patient engagement at the crucial points of the patient journey. While traditional approaches focus on impression delivery and CTRs, we concentrate our efforts on optimizing acquisition costs to streamline the patient identification process for optimal efficiency.

High-touch engagement

Our team of Ambit Guides offers a high-touch point of contact, compliantly guiding appropriate, qualified patients and caregivers through the diagnostic journey. Guides efficiently handing off qualified, consented patients to biopharma clients. This compliant, seamless transition ensures that patients are ready for the next steps, be it initiating an approved therapy or enrolling in a clinical trial.

End-to-end measurement

Measurement goes beyond traditional vanity metrics, focusing on outcomes rather than just clicks or engagement rates. Our customized dashboard facilitates comprehensive end-to-end measurement - from individual source tracking to identifying high-lift channels and content. Our digital measurement approach ensures that every aspect of patient engagement is meticulously analyzed.

PRIVACY AND COMPLIANCE

Patient Activate has been designed to compliantly gather key information - streamlining the patient qualification process and ensuring the collection of essential data and consent. Gathering consent is a crucial step, enabling the identification of treatable patients for recontact, aligning with the highest standards of legal and regulatory compliance.

THE AMBIT DIFFERENCE IS CLEAR

Legacy solutions	Patient Activate
INEFFICIENT TARGETING Digital media programs struggle to efficiently reach small & dispersed patient populations, instead relying on traditional targeting approaches.	DATA-DRIVEN Patient Activate leverages a data-driven understanding of the digital patient journey to seamlessly guide patients & caregivers to an opt-in platform.
SELF-GUIDED Overwhelmed patients and caregivers are on their own to research a potential diagnosis by navigating websites, signing up for email programs, & bringing information to doctors.	HIGH-TOUCH Patient Activate provides dedicated Ambit Guides who work directly with patients, parents, or caregivers to navigate the information and the diagnostic journey.
VANITY METRICS Traditional KPIs, such as impression delivery, website traffic, email sign-ups, and content consumption, offer limited insights, particularly in the context of rare diseases where patient populations are small.	MEANINGFUL MEASUREMENT Patient Activate moves away from superficial metrics like website views & email sign-ups, focusing on meaningful outcomes, such as the identification & activation of qualified, consented patients.

PROVEN EFFECTIVENESS

AMBIT'S PATIENT FINDING PRODUCTS

Our patient-finding products engage both patients and HCPs through a combination of advanced data analytics, omni-channel marketing, and direct outreach through our team of Ambit Guides.

Our Product Development teams are at the forefront of using data and technology to develop transformative biopharma solutions for rare and specialty diseases at scale. Our passion lies in the intersection of strategy, data analytics, and cutting-edge technology, and we collaborate closely with our esteemed clients to tackle intricate challenges across pre-commercial and commercial landscapes.